The Campaign Narrative
In the world of gaming, the only thing better than a high-performance experience is getting it for a bargain. OnePlay, India’s homegrown trusted platform, isn’t just a cloud gaming powerhouse; it’s a premier destination for savvy gamers to score significant discounts on their favorite titles.
Auzra partnered with top-tier gaming creators to pull back the curtain on this “secret weapon” for gamers. Through detailed walkthroughs, our creators demonstrated how to stack discounts on platforms like Steam using OnePlay’s gift code store. By showing how a ₹1000 gift code can be secured for just ₹950 through instant discounts and additional checkout offers, we moved OnePlay from being just a “service” to an essential “daily tool” for the Indian gaming community.
The Impact (By the Numbers)
By focusing on “the thrill of the deal” and 24/7 customer reliability, the campaign resonated deeply with high-intent buyers:
- Total Reach: 900K+ Targeted Gamers
- Total Views: 50K+ High-Intent Plays
- Engagement: 2K+ Real-Time Interactions (mostly regarding discount stacking)
- Trust Factor: Highlighting 24/7 customer support and 2-5 minute delivery.
The Auzra Strategy
Our strategy focused on “The Value Loop.” We didn’t just tell people to use the store; we showed them the math. By partnering with a creator who already used and trusted the platform, we were able to authentically demonstrate the step-by-step process of buying discounted codes, redeeming them instantly, and accessing cloud gaming—all in one ecosystem. This established OnePlay as the most cost-effective entry point into the world of premium gaming.
